| 1. | Analysis on risk and countermeasure of brand extension 品牌延伸的风险与对策分析 |
| 2. | Learning mechanism in the brand extension evaluation 品牌延伸评价中的学习机制 |
| 3. | The risk of brand extension and precautions against it 品牌延伸的风险及其防范 |
| 4. | The model of brand extension and consumer analysis 品牌延伸心理模型及其消费者分析研究 |
| 5. | On the intension and extension of quot; brand extension quot 合理界定品牌延伸的内涵和外延 |
| 6. | How to use brand extension 那么企业怎样才能有效地运用已有的品牌 |
| 7. | On how to avoid risks in brand extension 论如何避免品牌延伸的风险 |
| 8. | Brand extension : dynamic of brand asset value and theo - retical model 资产价值转移与理论模型创建 |
| 9. | Advertising persuasion for brand extension : revising the dual mediation model 双中介影响模型的拓展 |
| 10. | Causese of risks of brand extension and the way of avoiding them 品牌延伸风险的原因及规避风险的思路 |